Well I’ve decided to take a huge risk and enter a PSA contest. Never done a tv commercial before, only print stuff. So this is definitely going to be a challenge. I always felt that doing a commercial would be much easier because you’ve got time to work with….not like a print work where you’ve gotta capture the essence at one moment. But I’ve having a difficult time deciding the direction. The deadline for the contest is on July 9th. I’m wondering if we’ll make it….I hope so.

Thank goodness today is Friday and I’m exhausted from the constant thinking about the PSA. Looking through inspirations and trying to gather momentum to get things started is taking a toll.